Dunlop Biomimetic | Integrated Campaign

2011 saw the global launch of Dunlop Sport’s 2010 Biomimetic tennis racket range. The range combines a range of technologies inspired by nature that are built into the rackets to increase speed, stability and grip performance during play.

Based on the idea of communicating the individual technologies by applying them as physical attributes to members of Dunlop’s tour team, the team at Brandammo’s Reigate studio directed the photoshoot, provided post production services and carried out all design and development for the campaign. From concept through to creation and implementation, Brandammo were responsible for the entire campaign covering Print, Motion and Flash Banner Advertising.